First, a giant thank-you to everyone who bought a copy of Necktie for a Two-Headed Tadpole during its debut on Amazon.com. The Sales Rank seems to range from between 40,000 and 200,000.
A Sales Rank less than 100,000 means that you might find my book in a large bookstore — the largest chain bookstore is the Barnes & Noble Superstore in NYC, and it carries 120,000 books. However, I refuse to let myself get obsessed by following the vicissitudes of Sales Rank as it dips up or down, or whether it dips into the post-100,000 long-tail distribution. The long tail is actually a great place to be. See this article which describes what a long tail is, and this pdf with the less-than-inviting title of “Consumer Surplus in the Digital Economy” by the MIT eBusiness research center which says that 57% of all Amazon sales come from long-tail books.Warning: this pdf uses functions which you’ve never encountered in your college math class, and introduces you to characters you will never meet again outside of a shady bar in Cambridge, Massachusetts. So just take it from me, the long-tail is a great place to be. Culture always thrives on the fringes, and withers under the spotlight.